popular music questionnaire and radio audience research.

how audiences can respond to media products

The Inoculation Model:

This theory suggests that the long-term exposure to repeated media messages makes audiences immune to them.The audience is desensitised by the media text and can no longer be shocked by it. Someone sensitised is more likely to commit a violent act as it is not seen as an extraordinary action. Again, the audience is seen as passive.

Different audiences will respond to the same text differently according to:

• Gender - the relationships between the audience and text according to gender are complex. Men and women will respond to certain media texts in different ways. Certain research has shown that women prefer television programmes like soap operas that deal with narratives concerned with relationships and have strong female characters. Men, on the other hand, apparently prefer more factual programmes related to news and current affairs. However, there are obvious problems with such research as it is generalised and the men / women asked may respond in a way they think their questioner expects. It is commonly accepted that men too watch soap operas particularly those like The Bill. It is
• Also easy to say that women would respond to 'lads' mags' like Nuts and Zoo in a disapproving way - but how then to account for the women who send in their photographs to be published in these magazines or on the website?
• Situated culture - this concerns how our 'situation' - our daily lives, routines and relationships - can effect how we respond to media texts; where we are and who we are with has an effect upon our media consumption. Watching a film surrounded by friends or family will be a different viewing experience to one where you view a film alone. This response will change again if you are watching the film at home or at the cinema.

how media products are constructed for a specific audience

the media industry can construct their media products to fit their target audience based on their research about what their target audience likes. for example, most teenagers are into new music so the media could make radio programs featuring the latest music. this would interest that audience.
the media could do the same for any audience they want to have.

animation evaluation/review

the same as my interactive project i didnt do too well on this project either the same as my interactive project i was unable to create my animation because i didnt have enough time.

what did go well for me on this project was the planning and the storyboarding, although i dont like storyboarding i got it done and uploaded in the end with a rough schedule. i think my ideas were pretty good.

what didnt go too well was the time it took me to complete the storyboarding and that i was continuosly complaining about it like i complain about pretty much everything else that doesnt go my way.

i was thinking about creating my animation on my dsi flipnote  studio but that idea changed and i decided to do it on paper, even though it didnt get done in the end that was how i was planning on doing it. it would have taken me about 2 - 3 hours to complete with the included colour and possibly sound.

peer reviews

amber said she liked it because its cool and funny.

interactive game review

I found this topic very hard and confusing, I need to improve on a lot of things relating to this topic. My only strength in my opinion was my ideas and planning, I think I done pretty good on that part, In this topic I felt that I could have listened more and tried to memorise more instead of simultaneously calling miss over to help every 5 seconds. I think I was just feeling lazy and I could’ve tried to do more on my own, I just didn’t want to mess it up. If my aim is to be a graphics designer when I grow up I’m going to have to learn how to use these basic programs like adobe flash and photoshop.

Most of this project for me didn’t go too well. In the end my game wasn’t even created because I kept getting frustrated about it and forgetting lots of important stuff. I really couldn’t be asked at that time to complete it so every btec day I would think; I can’t be asked I’ll do it next time. It was left too late so I couldn’t complete it.

What little did go well for me in this project was the planning and the ideas. I had lots of information on my game ideas sheet including lots of colour and detailed images, I planned out the rooms and where the doors in the game lead in a fairly understandable way.

Things I would have improved on was when I done it so that I might have been able to complete my game, I would also have taken a break during the annoying parts to prevent myself losing my temper like I did.

how a media industry identifies audiences for its products

age.
media producers will often target their audience by age, younger audiences enjoy different music and features than older audiences.
Gender.
males and females usually like different things, media producers use this to their advantage and target audiences by gender.
Race and Culture.
different races enjoy different music and cultural events so by for example, playing music from around the world, can get a wide audience of different races and cultures.

how to gain employment in the creative media industry

Jobs

You might be able to get into a creative and media job, such as sign writer or photographic technician with few qualifications. Competition for jobs in this industry is strong but if you have talent, enthusiasm and determination, you can work your way up!

Further education (FE)

You can do a course at a local college or sixth form that can lead to a career in creative and media. This includes general qualifications such as AS or A levels in design, music or English and specific qualifications such as BTECs in fashion or drama.

Higher education (HE)

To do some jobs in creative and media, such as animator, journalist or graphic designer, you usually need a degree, HND or HNC. You can study full-time or part-time alongside a job. It’s always helpful to get some work experience in your chosen area of work as well as gaining qualifications.

Self-employment

A lot of people dream of running their own business within this industry. You may want to work on a freelance basis — working for different companies on different projects. Like in any sector, being self-employed is very competitive and comes with a lot of risks. It’s a big step to take, and a lot of researching and planning is needed. It isn’t something that a lot of people go straight into after finishing school — most people gain experience of the industry first as an employee.

job roles and conditions in the creative media industry

There are three types of job roles within the creative media industry. Management, creative, and technical. The first is management. Management oversee the commercial aspects of the industry such as collecting royalty payments, sales and marketing, planning schedules, or commissioning freelance staff. One of the job roles included in production and management is a producer. The producer leads the process of turning ideas or scripts into finished work with the potential for commercial success. Producers initiate a project, assemble the creative team and oversee the entire production, dealing with financial, creative and practical issues. Producers have many tasks before a production starts they might come up with an idea for a programme or film, or select a script, discuss projects with financial backers to raise money for the production, commission a writer, secure the rights to a novel or screenplay, hire key members of the team such as a director and editor, find locations for filming, draw up shooting schedules, approve the final script and budget. Then throughout a production they will supervise the progress of filming, approve script changes, monitor the budget, oversee health and safety in accordance with regulations and resolve any problems that arise. Then once the production is complete, the producer will supervise post production work such as the editing and help plan the marketing for the finished production. Since a producer has a variety of tasks they have to complete, they need to have certain attributes such as being creative, an excellent communicator, be decisive, a leader and a negotiator, well organised, able to juggle priorities and be able to work well under pressure.

the structure of the creative media sector

There are approximately nine types of industries within media, they are: Film, Television, Music, Print, Computer Games, Advertising & Marketing, Interactive, Press and Radio. The Film industry and companies such as DNA, Columbia Pictures and Warner Bros. Pictures make products like films and documentaries. I think Warner Bros. Pictures make the most known and the best films such as Superman, Batman Charlie and the Chocolate Factory. All these films are box office hits.

Companies and Television such as BBC, ITV and Sky make products like News, Drama Documentary, Comedy and Music.
 The Radio industry produces Music, Talk, Drive-Time and Soap Opera. These come from Radio stations like Classic FM, BBC radio, Emap and Virgin.
Music Sector and Products has Commissioned Music and some of the companies that music is listened to are Emap, Zomba Music, Carlin Production Music and Conrad Productions.
The Print industry has sectors products like Posters, Flyers and Books. Press is one of the most important industries in Media, this is because they report news and advertise. Companies such News International (which includes The Sun, News of the World, The Sunday Times and The Times), Trinity Mirror, Pearson, Emap and Johnston Press all include in the Press industry.

 The Computer Games industry is where most of money comes in media. Different genres like Fantasy, Action and sports are put into the games. The most known companies for this industry are EA Sports, Rockstar, Climax and Infinity Wards. My favourite company is Infinity Wards because they produced Call of Duty Modern Warfare 2 which is the most played games in Playstation 3 and X Box. It sold 7.4 copies in its first 24hours on shelves. Advertising & Marketing is well known in the media industry. Sectors like Television, Radio, Print and Web are used. There are companies like Emap and McCann Erickson used for this industry.

 The last Industry is Interactive. Sectors like CD-ROM and Websites are involved. Companies like Windfall Digital, Illumina Digital and KMP are included.

storyboard and idea

statistical graphs

 

Animation questionnaire. Primary qualitative research.

Animation questionnaire. Primary qualitative research.

1)      What are your favourite animations?

2)      What genre of animations do you like?

3)      Do you prefer 3D animations to 2D?

4)      What animations do you know that have a good story behind it?

5)      Do you prefer animations with clay or animated on a computer?

6)      Who are your favourite animators if any?

7)      What do you think makes a good animation?              

research

Primary research: primary research is when you gather information yourself like asking people what their thoughts and opinions are about something. The advantages of primary research are that when you get the information you can write it in a way that you find easier to understand and that you know you’re not copying something because you’re writing it up yourself, you’re also helping other people gather information.   

Secondary research: secondary research is when you gather information from a webpage like Wikipedia, it’s when someone else has done some research and uploaded it to a website and then you get information from that website. Some advantages of secondary research are that it’s easier to gather the information, it’s written in an easier to understand way and you have to do less work to get that information.

Quantitative research: quantitative research is when you get information from something like a yes/no question sheet. The advantages of quantitative research are that it’s one of the easiest ways to get information and it’s the most understandable.

Qualitative research: qualitative research is when you listen to someone else’s view on things and note it down. The advantages of qualitative research are that you can get detailed descriptions of what someone thinks so you end up with a lot more information that could be useful later.

room and door planning interactive project

radio format

animation

Development of ideas for audio pre-production +risk assesment + script.

For my audio project I have chosen the Idea of a chat/discussion show because it seems like the best type, as people have a tendency to change the subject when having a conversation, it was in my view the best way to come up with different ideas by having a chat about random topics. I was right, thanks to the help of my classmates I was able to come up with ideas like previous experiences, chavs and a brief time to complain about stuff like annoying phone messages and the colour of the carpet.

My audience is teenagers around my own age group which is 13-18. My reasoning for that is the topics discussed, chavs aren’t really the topic for young children and neither is annoying phone messages about apps (they wouldn’t have a clue what we were talking about). But complaining about the colour of the carpet isn’t really an eventful conversation that adults are into (adults are just too picky). I have chosen this age range because the topics of the radio/audio topic are based around what young teenagers are into and what teenagers complain about on a daily basis, so I thought this was the perfect age group for the audience of my show.

The genre of my radio show is chat/discussion with a bit of comedy. The comedy part comes from taking the mick out of chavs and why someone would have a multicolour carpet that appeared as if it had dog hairs all over it (not nice). The chat/discussion part comes from us because the only thing we were doing was chatting and discussing things.

I'm using a community radio format because my radio show isn’t going to be broadcast to other communities its merely going to be uploaded on a blog so that people in this community can listen to it.

My radio show fits into a Hewett radio because I and my classmates are Hewett students and the radio show belongs to us, we created it.

I am using open questions mostly because I think if we only used closed questions the show would be too short and too boring, we have used mainly open questions to extend the length of the show and to make it more interesting and detailed.

I chose not to interview people because the idea seemed boring and it’s harder and more time consuming to come up with ideas for questions whereas with my original idea the chat/discussion idea the topics and ideas would flow naturally.

I wanted to create a chatty and fun atmosphere because this type of atmosphere draws people in and interests them more, I think this because when I'm in that kind of atmosphere it puts me in a chatty and listening mood and keeps me interested for a while, that was my main idea for the atmosphere I tried to create.

We could have recorded outside or in a quiet room, we didn’t really have access to a studio at that time and a studio was unnecessary considering we had a portable recorder. We chose the quiet room because if we were outside we would have the annoying sound of wind and would have to shout to be heard clearly. The quiet room helped me create the type of atmosphere I wanted, it would have been too chaotic to record outside because of the weather.

I didn’t use any music tracks because it would have distracted the audience if we had a really good song on they wouldn’t really be interested on what was said. I think my radio show would be just as successful without music as it would be with it so I didn’t see the need for it. I didn’t use any pre-recordings either because it seemed like too much trouble and it would only waste time.

I could have used a wide range of sound effects however I chose not to because my radio show wouldn’t  be the same, if I had added sound effects I would have thought there was a bit too much. There's a time for adding lots of cool sound effects and there’s a time for being serious and using less to make it seem more like a chat show than a comedy show. The only sound effect I used in my radio show was the sound of natural laughter that came from the topics we were talking about, since my show was meant to be a cross between chat and comedy I felt that the laughing was enough to make it seem slightly comedic.

We didnt use takes in the production of this project what happened was we just recorded up to 10 minutes of nonsense and I filtered out all the useless information and pauses to create a flowing and chatty atmosphere.

I think this project went well, i got the atmosphere i wanted, got a decent recording, we were able to use a decent room and i had decent actors.

Risk Assesment.
The risks in this project were that on the day of the recording it was very windy and cold so if we were planning to record outside we would risk our recording sounding unclear and our voices not heard. another risk was because it was windy the room we decided to go in to record may not have been free, its sometimes used for important interviews and stuff luckily it was free we would have run out of time if it wasnt. More risks are that someone could have came in for something because we couldnt lock the door and been caught in the recording, around the time of the recording the school bell could have gone during a crucial part, and when the school bell goes the corridor just outside us can get very noisy but we would just pause the recording if that happened and continue when it was a little bit quieter.

Rough Script.

Lenth of section	topic	speakers
20 secs	Introduction	Kieran M, Kieran S, Jordane C.
2 mins	chavs	Kieran M, Kieran S, Jordane C.
2 mins	App messages	Kieran M, Kieran S, Jordane C.
2 mins	colours	Kieran M, Kieran S, Jordane C.

 

 

DEATH BY POWERPOINT correction

DEATH BY POWERPOINT

radio show notes

what i did today 15/3/13

today i listened to several radio shows, the ramblings, the now show, the ricky gervais show, and writ notes about them on paper like what genre are they, what audience are they aimed at, what is their content and stuff like that. i listened to fantasy and comedy but i found the ricky gervais show the best it was funny and it was taking the mick out of what things are like now and what they will be like in the future. whereas i found the ramblings very boring because it was just people droning on and on in a monotone with no sound effects or music or anything. the fantasy on terry pratchetts eric not very interesting because the voices reading the scrips sounded very old fashioned and boring, lets just say they were giving me a headache, so i do like fantasy but i would rather read it than listen to it on a radio show because it just goes on and on.

bbc trip review/evaluation

I think the bbc trip went well for me, even though I was really nervous before it happened that I would screw up big time luckily that never happened although I did mess up a few times, I've learnt a lesson from that to be more careful. I was actually dreading the trip I only decided to go because amber wanted me to and I'm glad I did go it was a brilliant opportunity to gain some experience with cameras and besides that it was fun.

What went well for me was when we were actually filming I somehow managed to hear what shots I needed to get through the either very loud or very quiet headphone thing I had on which was annoying me, I ignored it because in the middle of a recording was not the time to start complaining. Also in the end I sussed out which way to zoom in and done it almost perfectly during the recording.

What I would have improved on was the focus part on the camera was confusing me I would have asked more questions on the parts I was stuck on instead of trying to solve everything on my own, that’s probably the main reason I kept messing up. I think if I’d known how fun the day was going to be I would have been less shy at the start about sharing ideas.

What I liked about the day was that we got to work in a cool studio and work real cameras, it’s not every day you get to go to a professional studio and practice recording on cameras.

What I didn’t like on the day was the walk to the studio, especially how the weather was anyway it luckily wasn’t raining but it was wet and cold. Also we had to stand up to work the camera, my legs were hurting when we finished and then we had to walk back to Hewett with almost no sit down time before we went.

I learnt a lot on the day about how the cameras work, how they switch cameras, how the camera people know what shots to get and I also got to meet some new people. I've seen behind the scenes in the bbc on TV before but it was a lot more interesting being there in person rather than sitting on the sofa eating crisps watching some guy saying how this and that works. 

flash game door design

radio unit

Radio Caroline Jazz FM Capital FM 95.8 Kiss 100 Radio 5 Live Play Radio UK Galaxy 102.2 Radio Magnetic Streaming Radio Smooth Radio Choice FM BBC Radio 1 BBC Radio 3 The Hits Classic Gold Absolute Radio NonStopPlay Real Radio Classic FM

Kiss radio audience id say is young teenagers from ages 13 to 19.

Watching TV is different to listening to the radio because when you’re watching TV you’re actually watching an image with colour as well as sound whereas when you listen to the radio all you hear is sound. I've noticed that usually when you get a weather or news report on a radio they often have music playing very low in the background but there’s a lot less of that on TV.

AM and FM are forms of sound transmission in the form of radio waves. AM stands for Amplitude Modulation while FM stands for Frequency Modulation. Modulation is the manipulation of radio waves in order to transmit a meaningful (and translatable) signal. Morse code over electrical wires is modulation in that the series of dots and dashes are a standard code. AM and FM are different in how the radio wave is modulated. AM uses amplitude (or overall strength of signal) to transmit the message. FM uses frequency modulation (or manipulating the "spaces" between the radio waves) to transmit the message.

Genre

Drama: the archers     discussion/talk: in our time

Interactive game review/evaluation

Interactive game review

I found this topic very hard and confusing, I need to improve on a lot of things relating to this topic. My only strength in my opinion was my ideas and planning, I think I done pretty good on that part, In this topic I felt that I could have listened more and tried to memorise more instead of simultaneously calling miss over to help every 5 seconds. I think I was just feeling lazy and I could’ve tried to do more on my own, I just didn’t want to mess it up. If my aim is to be a graphics designer when I grow up I’m going to have to learn how to use these basic programs like adobe flash and photoshop.

Creative.
I didn't really get any ideas for the game in my surrounding it just popped into my head while I was listening to the explanation of the task we needed to complete. I'm not the pretty in pink type of girl im into gore, horror and action so i started thinking about what in my interests i could use to help me with the project, i think thats where the idea came from. A haunted house sounded good to me at the time.

                                                                                                                                                                                                                                                                                                                                 

 

video project review improvements

Video project review. "proof reading"

I think I’ve done alright in this project, there are a few things like the quality, lighting and locations I think I could’ve improved on because the image was a little blurry, the lighting was poor and the conference room where we filmed was a little cramped but I like my video and I’m happy that it’s over and done with.

What went well was that we actually found a decent interview location which was in the conference room, I was planning to do it A101 that’s the room next to us but the visual arts people were using it as they do all the time so we had to look for somewhere else. There were also less outtakes in the real one because we all knew what it was we had to do this time whereas in the practice shoot we weren’t very organised so we screwed up and got 12 takes of rubbish.

What didn’t go very well was the laughing and pausing between the questions and ben making amber laugh while she had a mouthful of coke and making her spit it everywhere, “thanks ben” so next time I don’t think I would have food in the interview room because it’s too distracting. There was also the problem in the room about the grass cutter guy outside making a lot of noise and making ben and amber laugh and the fact that the teacher next door to us had to keep walking through to talk to this grass cutter man but luckily that didn’t really get in the way it was the noise that was the problem. Although I didn’t like the idea that amber was pretending she was pregnant I went through with it anyway because I thought it might add a bit of comedy to the video.

So thanks to the people who took part J