There are three types of job roles within the creative media
industry. Management, creative, and technical. The first is management.
Management oversee the commercial aspects of the industry such as collecting
royalty payments, sales and marketing, planning schedules, or commissioning
freelance staff. One of the job roles included in production and management is
a producer. The producer leads the process of turning ideas or scripts into
finished work with the potential for commercial success. Producers initiate a
project, assemble the creative team and oversee the entire production, dealing
with financial, creative and practical issues. Producers have many tasks before
a production starts they might come up with an idea for a programme or film, or
select a script, discuss projects with financial backers to raise money for the
production, commission a writer, secure the rights to a novel or screenplay,
hire key members of the team such as a director and editor, find locations for
filming, draw up shooting schedules, approve the final script and budget. Then
throughout a production they will supervise the progress of filming, approve
script changes, monitor the budget, oversee health and safety in accordance
with regulations and resolve any problems that arise. Then once the production
is complete, the producer will supervise post production work such as the
editing and help plan the marketing for the finished production. Since a
producer has a variety of tasks they have to complete, they need to have
certain attributes such as being creative, an excellent communicator, be
decisive, a leader and a negotiator, well organised, able to juggle priorities
and be able to work well under pressure.
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