popular music questionnaire and radio audience research.

how audiences can respond to media products

The Inoculation Model:

This theory suggests that the long-term exposure to repeated media messages makes audiences immune to them.The audience is desensitised by the media text and can no longer be shocked by it. Someone sensitised is more likely to commit a violent act as it is not seen as an extraordinary action. Again, the audience is seen as passive.

Different audiences will respond to the same text differently according to:

• Gender - the relationships between the audience and text according to gender are complex. Men and women will respond to certain media texts in different ways. Certain research has shown that women prefer television programmes like soap operas that deal with narratives concerned with relationships and have strong female characters. Men, on the other hand, apparently prefer more factual programmes related to news and current affairs. However, there are obvious problems with such research as it is generalised and the men / women asked may respond in a way they think their questioner expects. It is commonly accepted that men too watch soap operas particularly those like The Bill. It is
• Also easy to say that women would respond to 'lads' mags' like Nuts and Zoo in a disapproving way - but how then to account for the women who send in their photographs to be published in these magazines or on the website?
• Situated culture - this concerns how our 'situation' - our daily lives, routines and relationships - can effect how we respond to media texts; where we are and who we are with has an effect upon our media consumption. Watching a film surrounded by friends or family will be a different viewing experience to one where you view a film alone. This response will change again if you are watching the film at home or at the cinema.

how media products are constructed for a specific audience

the media industry can construct their media products to fit their target audience based on their research about what their target audience likes. for example, most teenagers are into new music so the media could make radio programs featuring the latest music. this would interest that audience.
the media could do the same for any audience they want to have.

animation evaluation/review

the same as my interactive project i didnt do too well on this project either the same as my interactive project i was unable to create my animation because i didnt have enough time.

what did go well for me on this project was the planning and the storyboarding, although i dont like storyboarding i got it done and uploaded in the end with a rough schedule. i think my ideas were pretty good.

what didnt go too well was the time it took me to complete the storyboarding and that i was continuosly complaining about it like i complain about pretty much everything else that doesnt go my way.

i was thinking about creating my animation on my dsi flipnote  studio but that idea changed and i decided to do it on paper, even though it didnt get done in the end that was how i was planning on doing it. it would have taken me about 2 - 3 hours to complete with the included colour and possibly sound.

peer reviews

amber said she liked it because its cool and funny.

interactive game review

I found this topic very hard and confusing, I need to improve on a lot of things relating to this topic. My only strength in my opinion was my ideas and planning, I think I done pretty good on that part, In this topic I felt that I could have listened more and tried to memorise more instead of simultaneously calling miss over to help every 5 seconds. I think I was just feeling lazy and I could’ve tried to do more on my own, I just didn’t want to mess it up. If my aim is to be a graphics designer when I grow up I’m going to have to learn how to use these basic programs like adobe flash and photoshop.

Most of this project for me didn’t go too well. In the end my game wasn’t even created because I kept getting frustrated about it and forgetting lots of important stuff. I really couldn’t be asked at that time to complete it so every btec day I would think; I can’t be asked I’ll do it next time. It was left too late so I couldn’t complete it.

What little did go well for me in this project was the planning and the ideas. I had lots of information on my game ideas sheet including lots of colour and detailed images, I planned out the rooms and where the doors in the game lead in a fairly understandable way.

Things I would have improved on was when I done it so that I might have been able to complete my game, I would also have taken a break during the annoying parts to prevent myself losing my temper like I did.

how a media industry identifies audiences for its products

age.
media producers will often target their audience by age, younger audiences enjoy different music and features than older audiences.
Gender.
males and females usually like different things, media producers use this to their advantage and target audiences by gender.
Race and Culture.
different races enjoy different music and cultural events so by for example, playing music from around the world, can get a wide audience of different races and cultures.

how to gain employment in the creative media industry

Jobs

You might be able to get into a creative and media job, such as sign writer or photographic technician with few qualifications. Competition for jobs in this industry is strong but if you have talent, enthusiasm and determination, you can work your way up!

Further education (FE)

You can do a course at a local college or sixth form that can lead to a career in creative and media. This includes general qualifications such as AS or A levels in design, music or English and specific qualifications such as BTECs in fashion or drama.

Higher education (HE)

To do some jobs in creative and media, such as animator, journalist or graphic designer, you usually need a degree, HND or HNC. You can study full-time or part-time alongside a job. It’s always helpful to get some work experience in your chosen area of work as well as gaining qualifications.

Self-employment

A lot of people dream of running their own business within this industry. You may want to work on a freelance basis — working for different companies on different projects. Like in any sector, being self-employed is very competitive and comes with a lot of risks. It’s a big step to take, and a lot of researching and planning is needed. It isn’t something that a lot of people go straight into after finishing school — most people gain experience of the industry first as an employee.

job roles and conditions in the creative media industry

There are three types of job roles within the creative media industry. Management, creative, and technical. The first is management. Management oversee the commercial aspects of the industry such as collecting royalty payments, sales and marketing, planning schedules, or commissioning freelance staff. One of the job roles included in production and management is a producer. The producer leads the process of turning ideas or scripts into finished work with the potential for commercial success. Producers initiate a project, assemble the creative team and oversee the entire production, dealing with financial, creative and practical issues. Producers have many tasks before a production starts they might come up with an idea for a programme or film, or select a script, discuss projects with financial backers to raise money for the production, commission a writer, secure the rights to a novel or screenplay, hire key members of the team such as a director and editor, find locations for filming, draw up shooting schedules, approve the final script and budget. Then throughout a production they will supervise the progress of filming, approve script changes, monitor the budget, oversee health and safety in accordance with regulations and resolve any problems that arise. Then once the production is complete, the producer will supervise post production work such as the editing and help plan the marketing for the finished production. Since a producer has a variety of tasks they have to complete, they need to have certain attributes such as being creative, an excellent communicator, be decisive, a leader and a negotiator, well organised, able to juggle priorities and be able to work well under pressure.

the structure of the creative media sector

There are approximately nine types of industries within media, they are: Film, Television, Music, Print, Computer Games, Advertising & Marketing, Interactive, Press and Radio. The Film industry and companies such as DNA, Columbia Pictures and Warner Bros. Pictures make products like films and documentaries. I think Warner Bros. Pictures make the most known and the best films such as Superman, Batman Charlie and the Chocolate Factory. All these films are box office hits.

Companies and Television such as BBC, ITV and Sky make products like News, Drama Documentary, Comedy and Music.
 The Radio industry produces Music, Talk, Drive-Time and Soap Opera. These come from Radio stations like Classic FM, BBC radio, Emap and Virgin.
Music Sector and Products has Commissioned Music and some of the companies that music is listened to are Emap, Zomba Music, Carlin Production Music and Conrad Productions.
The Print industry has sectors products like Posters, Flyers and Books. Press is one of the most important industries in Media, this is because they report news and advertise. Companies such News International (which includes The Sun, News of the World, The Sunday Times and The Times), Trinity Mirror, Pearson, Emap and Johnston Press all include in the Press industry.

 The Computer Games industry is where most of money comes in media. Different genres like Fantasy, Action and sports are put into the games. The most known companies for this industry are EA Sports, Rockstar, Climax and Infinity Wards. My favourite company is Infinity Wards because they produced Call of Duty Modern Warfare 2 which is the most played games in Playstation 3 and X Box. It sold 7.4 copies in its first 24hours on shelves. Advertising & Marketing is well known in the media industry. Sectors like Television, Radio, Print and Web are used. There are companies like Emap and McCann Erickson used for this industry.

 The last Industry is Interactive. Sectors like CD-ROM and Websites are involved. Companies like Windfall Digital, Illumina Digital and KMP are included.